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Kaitlin Petersen
50 states project
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July 9, 2023
In this week’s installment of the 50 States Project, Omaha, Nebraska–based designer Tara Miller of The Heartland Interior Design firm tells us why she paused her design career for a sales job, why authenticity is key to her firm’s identity, and why a cake is her go-to metaphor for design work.
50 states project
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July 1, 2023
In this week’s installment of the 50 States Project, Kansas City, Missouri–based designer Twyla Elmore of Bleu Grace Designs tells us how she got her biggest client from a lawn sign, how she’s learning not to downplay her value, and why she can’t overstate the benefits of slowing down.
50 states project
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June 25, 2023
In this week’s installment of the 50 States Project, Jackson, Mississippi–based designer Betsey Mosby tells us why it’s never worth deviating from her process, why she doesn’t set her prices according to the local market, and about the surprising perks of running a bridal registry service in her retail shop.
shop talk
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June 21, 2023
Retailer Laura Weiszer discusses Betsu Studio, her sprawling warehouse of vintage pieces on the outskirts of Philadelphia, as well as the e-commerce challenges she’s tackling and why she’d rather repair and improve existing items than produce new ones.
50 states project
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June 16, 2023
In this week’s installment of the 50 States Project, Minneapolis-based designer Julia Miller of Yond Interiors tells us why she’s using local vendors on cross-country projects, how her search for the perfect office space will help her team level up, and why she’s reevaluating her approach to billing her clients in order to focus on value rather than deliverables.
magazine
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June 14, 2023
For several years, Corey Damen Jenkins maintained two offices—one in Michigan and another in New York. As he prepared to shutter his firm’s Midwest outpost amid the pandemic, he sought to establish a supportive physical and emotional space for his team.
50 states project
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June 10, 2023
In this week’s installment of the 50 States Project, West Bloomfield, Michigan–based designer Mia Johnson tells us how her skills as a corporate project manager translate to design, how going to High Point Market was a game-changer for her business, and why she insists on in-person consultations before signing a contract.
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